Taralay Impression, a cutting-edge vinyl safety flooring series designed for the contract flooring sector, prompted Gerflor to seek a compelling marketing strategy for its launch. Our team devised a bespoke promotional packaging solution that included a product brochure, product cards, a fold-out product swatch folder, and practical promotional gifts such as a notebook, tape measure, thumb drive, and air fresheners. This thoughtfully curated package served as a dynamic tool to effectively convey the myriad benefits of the Taralay Impression range to prospective customers and buyers.