When DRiV sought to promote the launch of their groundbreaking Fuse+ Technology brake pad product, our task was to create a compelling launch kit to send to Ferodo parts distributor branches. This comprehensive branch pack served as a dynamic sales tool, equipped with printed materials like posters, leaflets, tent cards, and product presenters. In addition to these essential sales aids, merchandise items were crafted to leave a lasting impression, featuring branded counter mats, note pads, pens, stickers, and mugs. This strategically designed launch kit not only effectively promoted the innovative brake pad products but also provided distributors with an array of impactful marketing resources to engage their customer base.