Revitalising Robinson Healthcare’s flagship wound care product, Fast Aid, was our mission. Tasked with modernising the outdated branding, we embarked on a comprehensive transformation for the extensive wound care and absorbent pads product lines. This involved a complete packaging overhaul for both the standard Fast Aid and the more innovative Advanced range. Employing special inks and foils during production added a touch of sophistication. Furthermore, we revamped label packaging and instructional inserts, ensuring a cohesive and contemporary look for the entire product line, aligning it with modern standards and elevating its visual appeal.